Lawn care is a competitive business just like any other industry. A great business name can help you in many ways, but there is a lot to consider before you make your final selection. Here are some tips, tests and practical activities that will help to make the process of naming a lawn Lawn Service Tulsa mowing business a breeze.
Cut out a few dozen pieces of paper and then write an important word on each piece. You may write words like lawn, care, service, mowing, yard and so on. Other words may include your name, your area, words that describe your service and other words that you think are powerful and relevant. Use a thesaurus to expand your list as much as possible. Then you can go through and place pieces of paper alongside each other to come up with a variety of different combinations.
A Simple Memory Test
Try this simple test to see how memorable a lawn mowing business name is. Once you have come up with a short list of options, run them by a few of your friends and get their opinion on them. Then, one week later, go back to them and ask them to recall all of the suggestions on your short list. You will soon be able to separate the memorable names from the easily forgettable ones.
The Telephone Test
It is likely that most of the time that your customers hear your business name it will be over the telephone. Before finalizing your choice make sure that you do a few test runs over the phone. Practice answering the phone using your business name and ask friends if it comes across clearly and sounds professional.
The Spelling Test
If prospective and existing customers are going to find you online or write your name down to refer you to their friends, then they have to be able to spell your name correctly. Give your proposed names the spelling test by asking a few people to spell them out when they hear them. Take note if they get them right or wrong.
Start With the Logo
Are you still stuck for ideas? Why not start with your logo and work backward. Think about the kind of image that you would like to have on your logo design and then work backward from there. For example, if you think that a shark would look cool on the logo for a lawn care company than consider the name ‘Lawn Sharks’ (note that variations of this name are already in use by many lawn mowing services).